PinwheelBuilt on real projects.
Written by engineers.
Technical guides, case studies, and honest analysis on headless commerce, Medusa.js, Next.js, and AI automation — drawn from work we've actually shipped.
How We Automated a London Florist's Order Process with WhatsApp
Manual order communication was consuming hours of the Blooms team's day. Here's the architecture we built to eliminate it — and what that looked like operationally for a high-volume florist.
Online Booking for Nail Salons: Fresha, Treatwell, or Your Own System?
Fresha is free and easy to set up. Treatwell brings discovery traffic. A direct booking system keeps clients on your brand. Here's how to think about the trade-offs — and what setup most nail technicians and beauty studios actually need.
Nail Salon Website Design: What Separates a Nice Site From One That Actually Books Clients
Most nail salon and beauty studio websites look fine. They just don't convert. Here's what the difference actually is — and the specific design decisions that turn browsers into booked appointments.
Multi-Postcode Delivery Routing for Florists: How It Actually Works
Delivery zones. Cut-off times by postcode. National vs local order logic. Same-day versus next-day by area. Most florist platforms treat postcode routing as a settings screen. Here's why that's not enough — and what a proper implementation looks like.
Local SEO for Nail Salons and Beauty Studios: How to Rank First in Your Area
Most nail salon and beauty studio clients start with a Google search. Here's exactly how local SEO works for beauty businesses — Google Business Profile, local keywords, structured data, and review strategy — and what you can do yourself versus what needs a developer.
The Hidden Costs Florist E-Commerce Platforms Don't Tell You About
The monthly subscription fee is only part of the story. Here's a realistic breakdown of what Florist Touch, Florist Pro, and Florist Window actually cost — and where the real money goes.
Valentine's Day and Mother's Day: How Headless Florists Handle Traffic Spikes Without Crashing
Peak periods can be 10x your normal order volume — compressed into 48 hours. Most florist platforms weren't built for this. Here's how headless architecture handles it, and what happens to sites that aren't ready.
Florist Touch vs Headless E-Commerce: Why High-Volume Florists Hit a Ceiling
Florist Touch, Florist Pro, and Florist Window are solid starting points. But every florist that grows past a certain threshold hits the same wall. Here's what that wall looks like — and what comes next.
Blooms at London: How a London Florist Went From 3 Broken WordPress Sites to One Headless Platform
Three storefronts, one warehouse, one fulfilment team — and three separate WordPress dashboards causing daily chaos. This is how Blooms at London rebuilt their entire digital operation on Medusa.js.
AI Automation for Florists: What's Actually Possible in 2026
WhatsApp order notifications. Automated review requests. Delivery reminders. Inventory alerts. Here's what florist businesses are actually using AI and automation for right now — and what's still hype.
WooCommerce vs Headless E-Commerce: When to Make the Switch
WooCommerce works — until it doesn't. This guide breaks down exactly when headless e-commerce makes financial and technical sense, and what a migration actually involves.
How Much Does a Website Cost in the UK in 2026?
A straight-talking guide to website costs for UK businesses in 2026 — from template sites to bespoke builds, what you're actually paying for, and how to avoid spending money on the wrong thing.
5 Signs Your Business Is Ready for AI Automation
AI automation isn't science fiction — it's a set of specific tools that solve specific problems. Here's how to tell if your business is at the stage where it genuinely makes sense.
The Complete Guide to Headless E-Commerce Architecture in 2026
A technical guide to headless commerce architecture — what it is, when it's the right choice, how to evaluate platforms, and what a real-world multi-tenant deployment looks like in production.
Building a Multi-Tenant Headless E-Commerce Platform on Medusa.js
How we migrated three WordPress florist storefronts onto a single shared Medusa.js v2 backend — with independent sales channels, shared inventory, a custom admin dashboard, WhatsApp order notifications, and multi-recipient checkout.