PinwheelCommerce infrastructurethat scales.
Headless architecture decouples your storefront from your commerce backend — giving you a blazing-fast Next.js frontend, complete freedom over checkout logic, and the ability to run multiple brands from a single inventory. This is how modern commerce scales.
Performance as a commercial advantage
Google correlates Core Web Vitals scores directly with conversion rates. A server-rendered Next.js storefront with edge caching consistently outperforms WordPress and Shopify on every performance metric that matters to Google and to customers.
Architecture that matches your business model
If you operate multiple brands, multiple locations, or multiple fulfilment models, a monolithic platform forces you to build workarounds. A headless architecture models your actual business structure — not the other way around.
Own your checkout
Every custom business requirement — multi-recipient orders, postcode-level delivery routing, subscription logic, B2B account pricing — is a first-class feature in a headless build, not a plugin that might break on the next platform update.
Architecture Design & Technology Selection
We evaluate your business model, order volumes, and team capabilities to recommend the right stack — Medusa.js v2, Next.js App Router, Railway, and the integrations that fit your workflows.
Decoupled Next.js Storefront
Server-rendered product pages, category pages, and checkout — built on Next.js App Router with edge caching. Lighthouse 90+ scores as standard.
Medusa.js v2 Backend
A programmable, self-hosted commerce engine. Products, inventory, orders, customers, promotions, and fulfilment — all accessible via a clean API and extensible with custom workflows.
Multi-Storefront Deployment
Run multiple branded storefronts from a single backend. Each storefront has independent pricing, product visibility, and branding — sharing one inventory pool and one admin dashboard.
Custom Checkout Extensions
Any checkout requirement your business has — gift messages, multi-recipient delivery, B2B purchase orders, custom tax logic — built as a Medusa workflow extension.
Payment & Third-Party Integrations
Stripe (cards, Apple Pay, Google Pay), subscription billing, CRM integrations, ERP connectors, and logistics API hookups built into the order lifecycle.
Calculate your headless commerce ROI.
Enter your current platform and monthly revenue. Get an instant estimate of your cost savings and conversion uplift from switching to a headless Next.js + Medusa.js stack.
Live Case Study
How we migrated three florist brands from WordPress to a headless Medusa.js platform.
Blooms at London, Epsom Flowers, and On The Hill Flowers now run on a single Medusa.js v2 backend with three Next.js storefronts — shared inventory, independent sales channels, and a custom admin dashboard for non-technical staff.
Start a Project
Tell us what you're building and we'll come back with a clear proposal.
Let's Build SomethingRemarkable.
Whether it's a headless commerce platform, a bespoke automation system, or a high-performance web presence — we'd love to hear about it.