PinwheelWebsites that fillappointment books.
Most beauty salon websites look fine and do nothing. A client lands on the page, can't find your prices or availability, and books with the salon they found next. A Pinwheel build is designed around one outcome: converting a visitor into a booked appointment — on mobile, in under 30 seconds.
Your clients are on mobile, making a split-second decision
Over 80% of beauty and nail salon bookings start on a phone. A slow page, a buried booking link, or a gallery that doesn't load loses clients before they've decided. We build mobile-first, with booking CTAs in the right places and pages that load fast enough to hold attention.
We've built for this niche
Gels by Liz — a mobile nail technician serving clients across London — came to us with no digital presence and left with a fully bespoke website, brand identity, and a booking flow that generated a 4x increase in new client enquiries in the first month. We understand what beauty clients are looking for when they land on a page.
Design is the product
In beauty, your website is part of your brand promise. A template site says you're ordinary. A site that reflects the quality of your work — the photography, the typography, the colour palette — tells a prospective client exactly what to expect before they've booked. We design from scratch, not from a theme.
Booking System Integration
We integrate with your preferred booking system — Fresha, Treatwell, Timely, or a direct booking flow — so clients can book without leaving your site. No friction, no third-party redirects that lose you the conversion.
Mobile-First Design
Every element is designed for mobile first: thumb-friendly navigation, fast-loading galleries, booking buttons that stay in reach as the client scrolls. Desktop is treated as an enhancement, not the default.
Gallery & Portfolio Sections
Your work is your best marketing. We build gallery sections designed to show it — before/afters, service categories, seasonal looks — in a format that loads fast, looks beautiful, and converts browsers into bookers.
Local SEO from Day One
Every build includes technical local SEO: structured data markup, Google Business Profile alignment, location-specific page content, and a page architecture that signals clearly to Google what you do and where you do it. You should rank in your area before you start paying for ads.
Brand Identity & Logo Design
If you don't have a brand yet — or your current brand doesn't reflect the quality of your work — we design from scratch. Logo, colour palette, typography, and a visual system that runs consistently across your website, social media, and print.
Service & Pricing Pages
Clients make decisions based on prices and what's included. We build clear service menus with well-structured pricing tables that answer the questions clients are actually asking before they book — reducing time on enquiries and increasing conversion.
Review Integration
Social proof drives bookings. We surface your Google and Treatwell reviews directly on your website — pulling in your real rating and review count — so clients see your reputation without leaving the page.
Ongoing Support & Updates
Seasonal promotions, new services, updated pricing, new team members — we handle updates as part of a retainer or on an ad-hoc basis. Your website shouldn't become a project you dread. We keep it current.
Live Case Study
Gels By Liz: from zero digital presence to 4x new client bookings in the first month.
Liz is a mobile nail technician serving clients across London. She came to Pinwheel with no website, no brand, and a client base built entirely on word of mouth. We built a fully bespoke website, designed her brand identity from scratch, and integrated a direct booking flow. The site ranks in the top 3 positions on Google for local nail technician search terms and generated a 4x increase in new client bookings within the first month of launch.
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