Nail Salon Website Design

Gels By Liz is a specialist mobile nail service run by Liz, a fully qualified nail technician bringing salon-quality gel treatments directly to clients' doors across London.

With a focus on convenience, quality, and consistent results, Gels By Liz has built a loyal client base through word of mouth — and a new digital presence to match the calibre of her work.

Gels By Liz needed a website and brand identity that matched the quality and personality of her work — clean, elegant, and instantly bookable.

Pinwheel designed a fully bespoke website built around the client journey, from discovery through to booking confirmation. The design uses a soft, feminine palette that reflects the brand's aesthetic, while a streamlined booking integration makes it effortless for clients to secure an appointment.

We also created a complete brand logo and visual identity system, giving Gels By Liz a consistent, professional presence across her website and social channels.

Since launching the new website and brand identity, Gels By Liz has seen a significant increase in new client bookings and a stronger, more consistent social media presence.

The site ranks in the top three positions on Google for key local nail technician search terms, driving a steady stream of organic enquiries without any paid advertising.

Gels By Liz now presents as a premium, professional service — with a digital presence that reflects the quality of the work and continues to grow her client base month on month.