We EngineerDigitalInfrastructure.
Headless commerce, bespoke automation, and high-performance web builds for businesses that need more than a website.
What We Build
Web Presence & Lead Generation
For local and regional businesses
We build conversion-optimised websites that rank on Google and turn visitors into enquiries. Perfect for service businesses that want a reliable, hands-off digital foundation.
- Bespoke Web Design & Development
- Local & Technical SEO
- Google Business Profile Management
- Google Ads Campaign Management
- Monthly Performance Reporting
Headless E-Commerce
For serious online retailers
Enterprise-grade commerce architecture built on Medusa.js — with custom delivery logic, unified admin dashboards, WhatsApp order automation, and multi-frontend support.
- Medusa.js Headless Commerce Builds
- Custom Delivery Routing & Cut-Off Logic
- Unified Admin Dashboard & Order Management
- WhatsApp API Order Automation
- Custom Email Notification Systems
Business Automation & Bespoke Software
For enterprise & B2B organisations
Custom scripts, workflows, and web applications that automate large-scale organisational processes — from legacy system migration to complex multi-channel integrations.
- Bespoke Web Application Development
- Legacy System Modernisation
- Process & Workflow Automation
- Custom API Integrations
- Organisational Process Scripts
Real Projects.Real Results.
Trusted By
// Pinwheel — 2026
const project = {
type: 'headless-ecommerce',
stack: ['Next.js', 'Medusa.js'],
delivery: 'custom-routing',
result: {
roas: '564%',
growth: '+47% orders'
}
}
>
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Years Experience
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Projects Delivered
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Client Satisfaction
📍 Based in the UK, working globally
Engineering meetscraft.
Pinwheel is a UK web engineering studio with over 10 years of experience building digital infrastructure that drives real business results — from headless e-commerce platforms to bespoke automation systems.
We don't build brochure websites. We build the digital foundations that ambitious businesses run their operations on.
Learn more about usWe build three types of digital products: high-performance web presences for local service businesses (with local SEO built in), headless e-commerce platforms on Medusa.js with custom delivery logic and automation, and bespoke web applications or automation systems for enterprise and B2B organisations.
Let's Build SomethingRemarkable.
Whether it's a headless commerce platform, a bespoke automation system, or a high-performance web presence — we'd love to hear about it.











