Florist Website Design — Epsom

Epsom Flowers is the go-to florist for Epsom and the surrounding Surrey area. Based at the Ashley Shopping Centre on Ashley Road, they offer a curated collection of seasonal bouquets, funeral tributes, and wedding flowers, alongside a popular subscription service for regular deliveries.

With next-day delivery covering KT17 to KT22 — including Epsom, Ewell, Cheam, Sutton, Banstead, and Leatherhead — and a loyal following of 200+ five-star reviewers, Epsom Flowers has built an exceptional local reputation.

Epsom Flowers needed a modern e-commerce website that could showcase their seasonal arrangements and handle next-day delivery orders across a wide Surrey catchment area — without losing the personal touch that sets them apart from national chains.

Pinwheel delivered a custom WooCommerce store on WordPress, built for conversion and optimised for local search. Product pages were crafted to highlight the handcrafted nature of each arrangement, while the checkout was streamlined to reduce drop-off and capture more orders.

A local SEO strategy was developed specifically for the KT17–KT22 postcode coverage, with targeted landing pages for Epsom, Ewell, Cheam, Sutton, Banstead, and Leatherhead. Google Business Profile management ensured strong visibility for high-intent searches like 'florist Epsom' and 'flower delivery Surrey'.

Epsom Flowers now holds a dominant position in local search across the Surrey KT postcodes, with consistent rankings for key flower delivery and florist search terms driving a reliable stream of new customers to both the shop and the online store.

The WooCommerce platform handles next-day delivery orders smoothly across all covered postcodes, and the site's conversion-focused design has contributed to a strong average order value.

With over 200 five-star reviews and a 4.9-star rating, Epsom Flowers has established itself as the area's most trusted independent florist — and the website is central to sustaining that reputation.