Florist Website Design

On The Hill Flowers is a boutique florist in Harrow that creates handcrafted bouquets and floral arrangements using fresh, high-quality flowers from local growers. They offer flowers for all occasions, including gifts, weddings, and funerals, along with subscription services for regular deliveries. Customers can order online for same-day delivery or click-and-collect from their shop.

On The Hill Flowers provides hand-crafted, locally sourced floral arrangements with reliable same-day delivery, serving both private customers and businesses with fresh, seasonal blooms.

On The Hill Flowers aimed to expand their reach and establish themselves as a leading floral provider across their local area. To support this, Pinwheel delivered a new florist website design with streamlined online ordering and a targeted digital marketing strategy.

The SEO approach focused on boosting visibility for key floral categories and increasing conversion rates. Pinwheel produced regular content around high-intent search terms, refined product and occasion pages, and built local landing pages to improve regional reach. Ongoing Google Business Profile optimisation, link building, UX reviews and conversion rate updates strengthened search performance and drove more orders.

Paid marketing was refined to maximise return, using detailed conversion data in Google Ads, location-specific targeting and structured product information to capture customers with strong purchase intent. Performance Max campaigns broadened reach, while strategic budget scaling increased order volume.

Since partnering with Pinwheel, On The Hill Flowers have seen strong, sustained growth across all digital channels.

Organic visibility and online orders have climbed year-on-year, paid campaigns are delivering a highly efficient return, and their social presence has expanded with consistent engagement.

With rising monthly order volumes and a significant uplift in revenue from their online store, On The Hill Flowers now hold a far stronger competitive position as one of the area's leading floral providers.