PinwheelThe platform built forserious florists.
Florist Touch gets you online. It can't get you out. When your delivery logic, order volumes, or operational complexity outgrow what a template platform can handle, this is what comes next — a headless commerce platform engineered to match how your florist business actually works.
Legacy platforms have a ceiling
Florist Touch, Florist Pro, and Florist Window are built around assumptions: simple local delivery, one storefront, basic order management. The moment you need complex postcode routing, national delivery with cut-off times, WhatsApp team notifications, or a second brand — you hit a hard wall. We've been called in to rebuild platforms where the client had spent years wrestling with workarounds.
Production-proven with real florist operations
We built and run a live multi-tenant florist platform in production: three storefronts (Blooms at London, Epsom Flowers, On The Hill Flowers), one shared Medusa.js backend, complex delivery zone logic, WhatsApp order automation, and a unified staff portal for non-technical teams. We know the edge cases because we've shipped the solutions.
Built to run without a developer
We design the staff experience first. Your team logs into a clean, purpose-built portal to manage orders, update products, run promotions, and handle customer notifications — without touching code or calling a developer. When you're processing 100+ orders on Mother's Day, that matters.
Multi-Postcode Delivery Routing
Define granular delivery zones — national, regional, and hyperlocal — with independent cut-off times, delivery fees, and fulfilment rules per zone. No more manual postcode checking. The checkout enforces your rules automatically, every order.
National vs. Local Delivery Logic
Separate fulfilment rules for same-day local delivery and next-day national courier — with different cut-off times, carrier integrations, and stock allocation. Managed from one admin panel without duplicating products.
WhatsApp Order Automation
Every order triggers an automated WhatsApp notification to your fulfilment team with the full order details — recipient, address, delivery slot, special instructions. No copy-pasting, no missed orders, no manual phone calls.
Multi-Recipient Checkout
Let customers send flowers to multiple recipients in a single order. Each recipient has their own delivery address, delivery date, and gift message — all managed cleanly in your staff portal under one order record.
Unified Staff Portal
One login. All orders, all products, all storefronts — managed from a single clean interface designed for non-technical florist staff. Add products, update inventory, process refunds, trigger customer notifications, and manage delivery slots without developer support.
Multi-Storefront from One Backend
Run multiple branded storefronts — a premium brand and a budget brand, or multiple locations — from a single Medusa.js backend. Shared inventory, independent pricing and branding, and one admin dashboard. This is what the Blooms group runs in production today.
Automated Customer Notifications
Order confirmation, processing, dispatched, and delivered — automated transactional emails via Resend with your branding, keeping customers informed at every step without your team lifting a finger.
Flexible Payment Options
Stripe (cards, Apple Pay, Google Pay) as standard. We can add PayPal, Klarna or Clearpay for high-ticket wedding and event deposits, and a manual payment flow for phone orders placed directly by staff — all in the same checkout.
See how much your current platform is costing you.
Enter your Florist Touch, Florist Pro, or Florist Window plan and your monthly revenue. Get an instant estimate of what you'd save — and how quickly a Pinwheel build pays for itself.
Live Case Study
How we moved three florist brands onto one headless platform — and built a staff portal they actually use.
The Blooms group runs three storefronts — Blooms at London, Epsom Flowers, and On The Hill Flowers — on a single Medusa.js v2 backend. One shared inventory, independent brands, WhatsApp automation for the fulfilment team, and a unified staff portal. Migrated from WordPress with zero downtime and full SEO preservation.
Start a Project
Tell us what you're building and we'll come back with a clear proposal.
Let's Build SomethingRemarkable.
Whether it's a headless commerce platform, a bespoke automation system, or a high-performance web presence — we'd love to hear about it.