Pinwheel.
← All Services● Headless E-Commerce

Commerce built forhow you actually sell.

Traditional e-commerce platforms force your business to fit their box. We build custom commerce infrastructure that works the way your business works — from delivery logic to admin dashboards.

● What this means for your business

A commerce platform that works for you, not against you.

Speed that sells

Faster websites convert more customers — it's that simple. Our headless builds load near-instantly, which means more completed checkouts and better search rankings.

Built around your business model

Custom delivery cut-offs, multi-location stock, wholesale pricing, subscription orders — whatever makes your operation unique, we build it in rather than working around it.

You own everything

No platform transaction fees. No surprise pricing changes. No being forced onto a new plan. Your commerce infrastructure is yours to keep, host, and control.

● How it works

From architecture to live store.

01

Architecture Design

We map your order flow, product catalogue, and delivery requirements in detail before writing a single line of code.

02

Backend Build

Your commerce engine — products, orders, customers, delivery logic — all built on Medusa.js, the open-source commerce platform used by serious retailers.

03

Storefront Build

A fast, beautiful Next.js storefront your customers actually enjoy using. Designed to your brand, optimised for conversion.

04

Go Live & Scale

Launch with confidence. Then scale — add storefronts, new markets, or additional fulfilment partners when your business needs it.

● What's Included

Medusa.js v2 Commerce Backend

An open-source, fully customisable commerce engine — products, variants, inventory, orders, customers, promotions. Yours to own and extend as your business grows.

Custom Next.js Storefront

A fast, bespoke storefront that loads in milliseconds, scores green on Core Web Vitals, and is designed around your brand — not a theme someone else is also using.

Custom Delivery Logic

Order cut-off times, postcode-based routing, next-day availability windows, multi-depot fulfilment — we build delivery logic that reflects how you actually ship.

Unified Admin Dashboard

One place to manage your orders, inventory, customers, and promotions. Your team can process orders, issue refunds, and manage products without touching the code.

WhatsApp Order Automation

Automated order confirmations, dispatch notifications, and delivery updates sent via WhatsApp — the channel your customers actually respond to.

Multi-Storefront Architecture

Run multiple brands or regional storefronts from a single backend. One inventory pool, one admin dashboard, many customer-facing shops.

By the numbers

0×faster page loads compared to traditional Shopify stores
£0platform transaction fees taken on every order you process
0brands served from a single Medusa.js backend for Pinwheel clients
● Free Tool

See what headless would save your business

Our ROI calculator compares your current platform costs against a headless build — transaction fees, developer time, platform limits, and missed revenue from slow load speeds.

Calculate your ROI
● Get In Touch

Ready to ditch the platform limits?

Tell us about your store and we'll come back with a clear proposal. No jargon, no fluff.

  • Free architecture consultation
  • Proposal within 3 working days
  • No obligation
● Ready to Build?

Let's Build SomethingRemarkable.

Whether it's a headless commerce platform, a bespoke automation system, or a high-performance web presence — we'd love to hear about it.